Creative Process for the Logo

We’re exploring sketches and designs for the art labs website, logo and color design.
The logo is inspired by Joseph Campbell’s symbology of the heroes journey, which has been particularly impactful in my life. It also represents the journey that other users will enjoy through their use of ArtLabs… starting something new, working with other people, meeting mentors and fellow travelers, and eventually returning home with a product that is completely fresh and unique!